​We've all been there. You're in the middle of something important when that pesky update notification pops up. "Now is not a good time," you think, and click "Remind me later." The problem is that “later” never seems to come. Weeks, months, even years go by, and your laptop is still running the same old version of its operating system.

So, what happens if you never update your laptop? Is it really that big of a deal? Let's talk about it.

Why Do These Updates Keep Coming?
It might seem like your laptop just likes to nag you, but there's a good reason those updates exist. Your operating system is a complex piece of software, and no software is perfect.

Every update is designed to fix something, whether it's a security risk, a software bug, or compatibility with new programs. Ignoring updates doesn't just leave you with an outdated system; it leaves you exposed to potential problems that could have been prevented.

Hackers Are Always Finding New Ways In
Every day, hackers are hard at work finding vulnerabilities, small flaws in the code that they can exploit to gain access to your system. Once a weakness is discovered, cybercriminals can use it to steal your data, install malware, or even take control of your laptop.

Updates exist to patch these security holes, and if you're not updating, you're leaving those doors wide open for attackers. Even if your laptop seems to be working fine, it could already be compromised without you knowing.

Safe Browsing Isn't Always Enough
You might think, "I don't visit sketchy websites, so I'm fine." Unfortunately, that's not how modern cyberthreats work. Some attacks don't require downloading anything or clicking on a suspicious link. These are called zero-click exploits.

If a website you trust has been hacked or displays a malicious ad, simply visiting the page could be enough to infect your computer. Security updates help protect against these threats, but only if they're installed.

Bug Fixes Keep Things Running Smoothly
Security isn't the only reason to update. Have you ever had a program that suddenly started behaving strangely? Maybe your laptop crashes unexpectedly, or certain features don't work right. Often, these issues are caused by software bugs, glitches in the code that developers didn't catch when the system was first released.

Updates often include fixes for these bugs, improving your laptop's performance and stability. Skipping updates means you're stuck dealing with problems that have already been solved.

New Software May Not Work on an Outdated System
If you're someone who installs new software or updates apps regularly, skipping operating system updates can eventually become a problem. Many third-party programs require a minimum OS version to run. Over time, you may find that you can't install certain applications or that updates to your favorite programs are no longer available to you.

That can be frustrating, especially when a simple system update could have kept everything working as expected.

Big Jumps Can Be Risky
The longer you go without updating, the harder it becomes to catch up. If you go years without installing updates, eventually you may reach a point where you can't simply update to the latest version in one step.

Older versions sometimes require incremental updates before you can install the latest release. Skipping too many updates in a row can turn what should be a simple process into a much bigger hassle. In some cases, upgrading from an old system might even require a complete reinstall, which could mean backing up all your data and setting everything up from scratch.

Your Hardware Won't Be Supported Forever
At some point, even the most up-to-date operating system will become outdated. But until that day comes, it's best to stay on the latest version that your laptop supports.

Once an OS version stops receiving updates, it's no longer being patched for security vulnerabilities. That means using it becomes increasingly risky over time. Eventually, even hardware manufacturers stop providing updated drivers, which can lead to performance issues, compatibility problems, and security risks.

The Bottom Line
Keeping your laptop updated might seem like a hassle, but it's one of the easiest things you can do to keep your computer secure, reliable, and running smoothly. Skipping updates leaves you open to cyberthreats, software bugs, and compatibility issues that only get worse over time.

If you've been avoiding updates for a while and aren't sure where to start, we can help. Whether it's making sure your laptop is up to date, troubleshooting issues caused by outdated software, or helping you transition to a new system, we're here to take the stress out of IT. Reach out to us today at (888) 234-WDIT(9348); we've got you covered!

What Is World Backup Day?
Every year on March 31st, World Backup Day serves as a reminder to protect our digital files. Whether it's family photos, work documents, or important financial records, losing data can be frustrating, sometimes even devastating. A good backup plan keeps your files safe and easy to recover if something goes wrong.

Why Backing Up Matters
Imagine turning on your computer and finding all your files are gone. Maybe your hard drive failed, you accidentally deleted something important, or malware locked everything up. Without a backup, recovering those files could be impossible or very expensive.

A proper backup means you don't have to worry. If something happens, you can restore your files quickly and get back to what matters most.

Common Ways People Lose Data
People lose files all the time, and it's not always their fault. Here are some of the most common causes:

1. Hard drive failure. Traditional hard drives wear out over time, and solid-state drives (SSDs) aren't immune to problems either.
2. Accidental deletion. We've all deleted something we shouldn't have.
3. Ransomware and viruses. Some malware can lock or destroy your files.
4. Theft or loss. Laptops, external drives, and even phones can be stolen or misplaced.
5. Natural disasters. Fires, floods, and power surges can damage computers and storage devices.

What Makes a Good Backup Plan?
A backup is useful only if it's reliable and up to date. A strong backup strategy follows the 3-2-1 rule:

1. 3 copies of your data – one primary and two backups.
2. 2 different storage types. For example, an external hard drive and cloud storage.
3. 1 off-site backup – a copy stored somewhere safe outside your home.

Best Ways to Back Up Your Files

1. External Hard Drives
A simple and cost-effective option. Just plug in a drive and copy your important files. Some external drives come with automatic backup software that runs on a schedule.

2. Cloud Storage
Services such as Google Drive, Dropbox, OneDrive, and iCloud allow you to store files online. Cloud storage is great for automatic backups and accessing files from multiple devices.

3. Full System Backup
Instead of backing up just files, a full system backup creates a copy of everything, including your operating system, programs, and settings. If your computer crashes, you can restore everything to how it was before.

How Often Should You Back Up?
This depends on how often you create or update important files. For some, a weekly backup is enough. For others, such as small business owners or students, daily backups might be a better choice. The key is making it a habit.

Need Help Setting Up a Backup? We Can Help!
If you're not sure where to start, or if your current backup system needs an upgrade, we can help. We can set up automated backups, recommend the best storage options, and make sure your data is protected the right way.

World Backup Day is a great time to start thinking about protecting your files. Don't wait until it's too late. Reach out today, and let's get your backup system in place!

Call us at (888) 234-WDIT(9348).

Everyone loves a bargain, and with online marketplaces such as Wish, AliExpress, and Temu, finding low-cost electronics has never been easier. But when it comes to electronics such as wall chargers, the question isn't whether you're saving money upfront; it's whether you're risking your safety.

For example, let's explore the risks associated with one of the most dangerous culprits: wall chargers.

The Real Issue with Cheap Electronics
Let's immediately clear up one misconception: the fact that something is made in China isn't the problem. Most of the world's electronics are manufactured there, including high-quality products from trusted brands.

The real concern lies in how easy it has become to buy extremely cheap electronics from unknown manufacturers. These products often skip critical safety and quality checks to keep costs low, which can lead to dangerous outcomes.

Why Are Brand-Name Chargers So Expensive?
It's natural to wonder why an Apple charger costs so much when you can buy a lookalike online for a fraction of the price. While it's true that brands such as Apple charge a premium, their official chargers are designed with advanced safety features. These include:

1. Proper electrical isolation keeps high-voltage wall power separate from the low-voltage USB output.
2. Overload protection to prevent overheating.
3. Quality components that undergo rigorous testing.

These features aren't just about adding cost; they protect you and your devices. On the other hand, cheap chargers cut corners by omitting these safeguards entirely.

The Risks of Cheap Wall Chargers

Electrocution and Fire Hazards
Wall chargers work by converting high-voltage wall power (240 V or 120 V) to a safe, low-voltage output (typically 5 V for USB devices). In a quality charger, this conversion happens through a transformer and proper electrical isolation. Without these, the high voltage can come dangerously close to the USB side. The consequences?

1. Electrocution. Imagine touching a charging cable and receiving a 240 V or 120 V shock.
2. Fire risks. Poorly designed chargers can overheat, sparking fires that could endanger lives and property.

Damage to your devices
Another way cheap chargers save money is by skimping on power regulation. This can lead to:

1. Voltage surges sending too much power to your device, potentially frying its circuits.
2. Underpowered charging delivering inconsistent or insufficient power, which can harm your device's battery over time.
3. Dirty power. Cheap chargers often produce "noisy" power, meaning the electrical current isn't smooth and consistent. This can cause erratic device behavior, shorter lifespans, or outright failure.

Fire risk from overheating
Wall power is incredibly potent. If a charger's internal components aren't up to standard, the heat generated during operation can't be safely dissipated. Over time, this can cause components to fail catastrophically, leading to smoke or fire. Poorly designed chargers can even overheat while plugged in with no device attached.

How We Can Help
We understand the appeal of a bargain, but when it comes to electronics, long-term safety and performance should never be compromised. If you want to make informed decisions about your future technology purchases, give us a call. We're here to guide you in choosing high-quality electronics that are safe and reliable.

Two-factor authentication (2FA) adds an extra layer of security to your online accounts, making them far more resistant to hacking. However, if you lose access to your 2FA, such as through a lost phone or a misplaced physical key, you might find yourself locked out of your own accounts. This guide will walk you through practical steps to protect yourself from that scenario.

Print and Store Backup Codes
When setting up 2FA, most services provide backup codes as a safety net. These codes can help you regain access if you lose your primary 2FA method. Here's how to make the most of them:

• Print the codes. Don't just screenshot them or save them on your device; print them out and keep them in a safe location such as a fireproof safe or a secure drawer at home.
• Don't store them digitally. Avoid saving backup codes as a PDF or text file on your primary device. If you lose access to that device, you'll also lose access to the codes. Keep them offline for added security.

By taking the time to store your backup codes safely, you're creating a reliable fallback plan.

Use a Reputable Authentication App with Cloud Backup
Choosing the right authentication app can make a big difference in preventing lockouts. Popular options such as Google Authenticator, Microsoft Authenticator, and Authy offer varying features, so pick one that suits your needs.

• Select a reputable app. Stick to well-known and trusted apps that have good security practices.
• Enable cloud backup. Some apps, such as Authy, allow you to back up your 2FA credentials to the cloud. This feature can be a lifesaver if your device is lost or damaged.
• Install the app on multiple devices. Add the app to a secondary device, such as a tablet or an old smartphone. Just make sure all devices are secured with a PIN code or password to keep your accounts safe.

By having your 2FA credentials accessible on more than one device, you significantly reduce the risk of being locked out.

What to Do If You Lose 2FA Access
Even with the best precautions, accidents happen. If you lose access to your 2FA device or key, here's what you can do:

• Use your backup codes. This is the fastest and most reliable way to regain access. Enter one of your stored codes to log in and reset your 2FA method.
• Check if one of your devices is still logged in. Sometimes, you might have an existing session open on another device. Use this opportunity to update your 2FA settings or generate new backup codes.
• Contact the service provider. Many online services have account recovery processes. Be prepared to provide proof of identity, such as a government-issued ID or answering security questions.

Need Help? We're Here for You
Two-factor authentication is an essential security measure but requires careful management to avoid unnecessary headaches. While 2FA might occasionally lock you out, it also keeps the bad guys out, a trade-off that's worth it. You don't know how many hacks it's already protected you from, and, in most cases, losing 2FA access is recoverable.

It's a small price to pay for peace of mind. If you're unsure about setting up or maintaining your 2FA, let us handle it for you. Contact us today at (888) 234-WDIT(9348) to ensure your accounts stay secure and accessible.

Most people don't expect their computers to have a distinct smell, but sometimes they do. A weird smell coming from your computer is often more than just an annoyance; it can give you valuable clues about potential problems lurking inside. Let's dive into what these smells mean and why you should pay attention to them.

Burning Smell
A burning smell coming from your computer is almost always a sign of trouble. It could be caused by:

• Overheating hardware. Components such as the motherboard, graphics card, or power supply may be overheating and burning.
• Manufacturing defects. Faulty components might be melting or burning due to improper design.

If you notice a burning smell, shut down your computer immediately, unplug it, and do not attempt to turn it back on. Continuing to use it could damage the hardware further or even cause a fire. This problem is best handled by a professional technician who can safely diagnose and fix the issue.


Nail Polish Remover Smell
A smell similar to nail polish remover usually indicates a compromised lithium battery. This is a serious issue that can lead to:

• Swelling batteries. Check for signs such as bulging or curved surfaces and panels coming apart.
• Fire risks. Lithium batteries can ignite and burn intensely when damaged.

If you suspect the battery is compromised, do not attempt to open the computer yourself. Get it inspected and repaired as soon as possible. A swelling lithium battery is not something to take lightly.


Ozone (Electrical) Smell
The pungent smell of ozone, reminiscent of chlorine bleach, often signals electrical issues. This could be caused by:

• Loose plugs. Connections inside or outside the computer may not be secure.
• Arcing electricity. Electrical components, especially in the power supply, could be sparking or malfunctioning.

An ozone smell means there's a risk of electrical damage or fire. Power down your computer, unplug it, and have it checked by a professional.


Cigarette Smell
If your computer smells like cigarettes, it's likely due to:

• Tar buildup. Tar and other particles from smoke are drawn into the computer by cooling fans and settle on internal components.
• Dust and debris. The combination of smoke, dust, and hair can create a strong odor over time.

Cleaning a smoker's computer isn't just about improving the smell; tar buildup can also clog fans and reduce cooling efficiency. This job requires disassembling the computer and thoroughly cleaning the components, which is best left to a technician.


"New Computer" Smell
A new computer smell is usually not a cause for concern. It's often due to:

• Manufacturing solvents – residues from the production process.
• Plastics gassing out – new materials releasing faint odors as they settle, just like a new car does.

If the smell is pleasant and doesn't resemble burning, it's perfectly normal. However, get it checked out if it transitions into a burning smell.

Smells from your computer can be more than just a curiosity; they're often a warning sign of underlying problems.

If you've noticed any strange smells coming from your computer, don't wait for the problem to get worse. Contact us today at(888) 234-WDIT(9348), and we'll diagnose and fix the issue quickly and safely!

Downloading software from the internet might seem simple, but it can sometimes feel like navigating a minefield. Many websites, even seemingly legitimate ones, feature fake download buttons designed to trick you into downloading malware or other unwanted programs. Let's explore how to recognize these deceptive buttons and keep your computer safe.

Why Do Fake Buttons Appear on Legitimate Websites?You're probably wondering, "Why would a trustworthy website have fake download buttons?" The answer lies in online advertising. Many publishers rely on ads to make money. Unfortunately, they often have little to no control over the content of these ads. Advertisers may sneak in fake banners disguised as download buttons to mislead visitors. This practice can make even a reputable website feel unsafe.

Why Are Fake Download Buttons Dangerous?Clicking a fake download button can lead to serious consequences. Instead of getting the application you need, you might end up downloading malware, which can:

• Steal your personal information.
• Slow down your computer.
• Open the door for even more harmful software.

It's not just about annoyance; it's about protecting your privacy and security.

How to Spot Fake Download ButtonsThankfully, there are a few telltale signs that can help you distinguish real download links from fake ones.

Look for an "Advertisement" Header
Many fake buttons are part of advertisements. Check for an "Advertisement" header near the button or a small "X" to close the ad. This is a strong indicator that what you're seeing isn't a genuine download link.

Hover Over the Button
Before clicking, hover your mouse over the button. In most browsers, you'll see the destination URL in the status bar at the bottom of the window. If the link doesn't match the site you're trying to download from, don't click it.

Avoid Giant Buttons
Legitimate websites rarely use oversized, flashy buttons to prompt downloads. Instead, they often provide a plain-text link that might say something like "Download now" or "Download [Program Name]." If it looks too good to be true, it probably is.

Use an Ad Blocker
Many fake download buttons are embedded in ads, which can be blocked with a browser-based ad blocker. These tools can significantly reduce website clutter and make finding the actual download link easier. If you're not sure how to install an ad blocker, we'd be happy to help.
​
What to Do If You've Downloaded MalwareIf you think you've accidentally clicked a fake download button and your computer is acting strange, don't panic. Give us a call at (888) 234-WDIT(9348). We can help you remove any unwanted programs and get your computer back to running smoothly. And if you need assistance setting up an ad blocker, we're here for that too.

Imagine you receive a message from a friend asking for a little help. They say they are trying to get back into their Facebook account, and they need a special login code that Facebook will send to a trusted friend.

It sounds simple, right? You want to help your friend out, but here's the catch: the code they are asking for is actually the key to your account, not theirs. Let's dive into how this scam works and how you can protect yourself.

How does this Facebook scam work?

A friend asking for help
The scam usually starts with a message from someone on your friend list. It could look like they need help recovering their Facebook account or logging in on a new device. They tell you that Facebook will send a verification code to their friends, and they need you to share that code with them.

The message comes from someone you know, and they're asking for help. It seems harmless, maybe even urgent, and who wouldn't want to help out a friend in need?

The real danger behind the code
The big problem is that the requested code isn't meant for their account. It's the code to access your Facebook account. When Facebook sees someone trying to log in from an unfamiliar location or device, it sends a code to the account owner to confirm that it's really them trying to log in. This code could be sent via text or email, as part of Facebook's two-factor authentication process.

The scammer posing as your friend is actually trying to get into your Facebook account by tricking you into giving them this code.

Where it gets even trickier
This scam can feel especially convincing for a couple of reasons. First, the person reaching out might be using a fake account that looks exactly like your friend's, with the same name and profile picture. However, in many cases, the scammer might actually be using your real friend's account. They managed to compromise your friend's account first, and now they are using it to trick more people – like you. It's a chain reaction, where each hacked account leads to more and more victims.


How to protect yourself from this scam

Verify before you act
If a friend messages you asking for a code to help them recover their account, take a moment to verify things first. Don't feel rushed. Scammers often rely on creating a sense of urgency. Call your friend directly or message them on another platform to confirm that it's really them.

Never share login codes
Remember, any code that Facebook sends to you is meant to protect your account. It should never be shared with anyone, not even friends. If someone asks for a code sent to you, it's a red flag.


Look out for cloned accounts
If you receive an unusual request from a friend, check their profile. Look at their recent posts, photos, or activity. If anything feels off or incomplete, it could be a fake account designed to look like your friend.

What to do if you fall victim to the scam
If you've already shared a code and suspect someone might have accessed your Facebook account, here are the steps you should take immediately:

• Change your password. Update your Facebook password as soon as possible. Make it something unique and hard to guess.
  
• Enable two-factor authentication. This adds another layer of security to your account. You can set it up so that login attempts require a code from your phone.
  
• Report the incident. Inform Facebook that your account may have been compromised. They can help secure your account and investigate further.

We're here to help keep you safe online
Navigating the internet can be tricky, and scams like this are getting more sophisticated every day. If you need help securing your devices, give us a call. We're here to look after you and make sure your online experience stays as trouble-free as possible.

Stay alert, stay safe
Remember, a little bit of caution can go a long way towards keeping your accounts and personal information safe. If you're ever in doubt about a message or request, it's always better to double-check. Scammers count on us to act quickly without thinking things through. Let's not give them the chance.

We're always just a phone call away if you need help or advice. Stay safe out there!

You can call us at (888) 234-WDIT(9348).

Antivirus software has been a standard recommendation for computer users for decades. But in 2025, with advancements in built-in protection, you might wonder if you still need antivirus software. Let's break it down together and see what makes sense for your home computer setup.

The Threat Landscape: What Are We Up Against?
Before diving into specific antivirus programs, let's take a look at the types of threats lurking out there. It's more than just old-fashioned viruses these days:

1. Viruses and malware. These are the classic threats that most people think of. Malware includes everything from traditional viruses that replicate to malicious software that can steal your data or even lock you out of your own files (such as ransomware).
   
2. Phishing and scam websites. Phishing attacks trick you into giving away personal information such as passwords or credit card numbers by pretending to be trustworthy sites or emails. Antivirus software often helps by blocking these sites.
   
3. Spyware and keyloggers. Spyware hides in the background, watching what you do. Keyloggers are even sneakier, keeping track of what you type, which can put your passwords and sensitive information at risk.
   
4. Zero-day threats and exploits. These threats take advantage of security holes in software that the developers haven't yet patched. Good security software can help catch these vulnerabilities before they become a major problem.

Windows Defender vs. Commercial Antivirus: What Should You Choose?
Now that we know what we're up against, the next question is: Is the built-in Windows Defender enough, or should you invest in a commercial antivirus program? Let's compare.

Windows Defender: The Built-In Protector
Windows Defender, which comes free with Windows, has come a long way. It's built right into your computer and runs in the background without much fuss. Here are the benefits:

• No extra cost. It comes with Windows, so you don't need to pay extra.
  
• Simple and minimal. It's easy to use, with no confusing pop-ups or renewal reminders.
  
• Integrated protection. Because Microsoft makes it, it fits in seamlessly with your system and is regularly updated.

However, Windows Defender isn't without its limits. While it's a solid basic defense, it might fall short when it comes to more advanced threats, such as sophisticated phishing scams or newer forms of malware that commercial packages catch sooner.

Commercial Antivirus: Extra Security, Extra Features
Commercial internet security packages often offer more comprehensive protection. Here's what they bring to the table:

• Advanced threat detection. These programs usually have more advanced tools for detecting newer threats, including AI-based detection.
  
• Additional features. Many offer extra features, such as password managers, VPNs for privacy, and parental controls, which can be handy for families.
  
• Better phishing protection. They tend to excel in blocking fake websites that try to steal your personal information.

Of course, these extras come at a price. You need to pay for a yearly subscription, and they can sometimes slow your computer down a bit more than Windows Defender.

What Protection Do You Really Need?
The right level of protection depends on how you use your computer. Let's look at a few typical situations:

• Casual browsers and email users. If you mainly use your computer for Web browsing, emailing, and light activities, Windows Defender might be enough. It offers decent security for day-to-day use, especially if you already practice safe habits such as not clicking on suspicious links.
• Families and shared computers. If you have kids or multiple people using the same computer, a commercial antivirus might be a better choice. Additional protection and parental controls can add peace of mind, particularly if younger family members are clicking on things they shouldn't.
• Heavy online shoppers and work-from-home users. If you shop online frequently, handle sensitive work information, or store a lot of important data on your computer, the extra security features of a commercial antivirus package might be worthwhile. They tend to have more sophisticated threat detection and privacy tools that can help protect your information.

Final Thoughts: Do You Still Need Antivirus Software These Days?
Antivirus software is still important, even with built-in protection such as Windows Defender. The type of antivirus you need depends mainly on how you use your computer and how much peace of mind you want. Windows Defender is great for basic protection, but if you want more features or stronger defenses, a commercial package could be worth the investment.

And if you're unsure or need a little help figuring it out, that's what we're here for. Whether it's installing the right protection or getting rid of a pesky virus, give us a call at  (888) 234-WDIT(9348).

We're ready to help keep you and your computer safe.

Have you ever received a terrifying email claiming someone has hacked your computer, watched you through your webcam, and gathered your personal files? If so, you're not alone. These types of scam emails are becoming more common and are designed to frighten you into paying up. Let's take a closer look at how this scam works and why you shouldn't worry.

"Your computer has been hacked!" – what the email says

The first thing you need to know is that this email is designed to scare you. It will often claim that your computer has been hacked, and that someone has gained access to all your files, messages, and even emails. To make things even more chilling, it might say that they've been watching you through your webcam.

This message is all about creating panic. The scammers want you to feel vulnerable and out of control, which makes you more likely to meet their demands. But before you react, remember that this is all just a tactic, a very common trick to prey on fear.

The cryptocurrency demand

These scam emails often end with a demand for cryptocurrency, such as Bitcoin, in exchange for not releasing your so-called "private" information. They'll give you a short deadline to pay up, making it sound urgent and dire. They know that if they can pressure you into acting quickly, you might not have time to think logically or seek advice.

The scary part: mentioning your real password

One thing that makes these emails particularly unsettling is that they sometimes mention a password you recognize, perhaps even a password you still use! This can make the threat seem very real, but here's what's really going on.

Your email address and passwords may have been part of a public data leak at some point. Large-scale data breaches have affected platforms such as LinkedIn, Facebook, and many others. When these breaches happen, hackers often get hold of millions of usernames and passwords. They then use this information to craft convincing emails to make their scam look legitimate.

It's a good reminder of why using a unique password for every account is so important. Using a password manager can help with that, and adding two-factor authentication (2FA) adds another layer of security.

The good news: it's just a scam

The good news is that this email is just a scam. No one has access to your computer, files, or webcam. These scammers are relying on scare tactics to pressure you into paying. The best thing you can do is not respond and delete the email.

The scammer has no control over your computer. They just hope you'll be frightened enough to believe them and send money. By ignoring them, you take away all their power.

We're here to help
We understand how stressful it can be to receive an email like this, especially when it mentions something as personal as your password. If you ever feel unsure or need help figuring out what's real and what's not, feel free to reach out to us. The only real concern here is that your password may have been leaked, and anything using that password should be changed.

We can help you set up a password manager and two-factor authentication to keep your accounts safe. Don't be afraid to give us a call; we're here to help you feel safer and more confident with your computer.

Call us today at (888) 234-WDIT(9348).

Have you ever seen a video of a celebrity endorsing a new investment or giving away free tickets that seemed too good to be true? You might be witnessing a deepfake AI scam. These scams are becoming more and more convincing, leveraging advanced technology to deceive unsuspecting people.

In this article, we're going to look at how these scams work, what deepfakes are, and, most importantly, how you can protect yourself.

Celebrities endorsing shady products? It could be a scam
Hackers have been creating videos featuring famous celebrities promoting shady products or giveaways. Maybe it's an actor offering "exclusive cryptocurrency opportunities" or a pop star announcing "free concert tickets" if you click a link. These scenarios can look and sound incredibly real, but they are often scams designed to trick you.

Hackers are banking on the fact that you trust your favorite celebrities. They use that trust to get you to act against your best interest, such as like entering personal details or making payments. It's incredibly easy to fall for it, but with a little awareness, you can stay one step ahead.

What are deepfakes?
You might be wondering, "What exactly is a deepfake?" A deepfake is a video or audio clip where artificial intelligence (AI) is used to convincingly replicate a person . In the context of scams, this often means creating a realistic version of a celebrity's face or voice to deceive viewers.

Why are deepfakes so convincing?
The key reason deepfakes of celebrities are so convincing is the sheer amount of source material available. Celebrities are everywhere – movies, talk shows, podcasts, social media – and all of that is fuel for deepfake AI. The AI studies their facial expressions, voice tone, and movements, and then recreates them nearly perfectly. This level of accuracy makes it extremely difficult to determine whether a video is real or fake just by watching it.

How to spot a deepfake scam
Spotting a deepfake isn't always easy, but there are signs you can look for to protect yourself.

• Check the account. Does the account posting the video look legitimate? Often, scammers will use usernames that are very close to the real celebrity's name but with subtle variations, such as an extra letter or number.
• Verify on official channels. Head over to the celebrity's known real social media accounts. Are they promoting this product or giveaway on their official platforms? If a deepfake video claims that Taylor Swift is endorsing a new product, yet there's no mention on her verified pages, it's a red flag, and it's worth taking a moment to check.
  
• Look closely at the video. Deepfake technology is very advanced, but it's not perfect. You might notice odd glitches, such as like unnatural blinking, awkward body movements, hands that seem to disappear, or slightly off voice patterns. These can be tell-tale signs that the video is fake.
  
• Does it fit the celebrity's usual behavior? Ask yourself if the promotion makes sense for that celebrity. Would this person usually promote something such as a cryptocurrency or a random giveaway? If it feels off-brand, it probably is.

Deepfakes are getting better, so stay vigilant
The truth is that deepfakes are getting more convincing by the day. It's becoming increasingly difficult to distinguish between what's real and what's fake. That's why it's essential not to trust videos of celebrities blindly, even if they appear authentic. Scammers thrive on impulse reactions, so if something seems too good to be true, take a step back and think it through.

Awareness is your biggest weapon against these scams, so please share this information with friends and family who might need to be made aware of how far this technology has come.

Think you might have been scammed?
If you think you might have fallen victim to a deepfake scam, especially if you've been asked to install software or allow access to your computer, don't panic. Give us a call.

We're here to help assess the situation and take steps to keep you secure. Scams such as these are becoming more common, but with the right support, you can minimize the impact and avoid falling victim again.

Conclusion
Deepfake AI celebrity scams are a modern threat, using the faces and voices we know and trust to pull us into traps. But remember, staying alert and questioning anything that feels out of place can go a long way to keeping you safe. And if you need any help, we're just a call away. Dial (888) 234-WDIT(9348) to reach us.